Digital Offset Printing

We firmly believe that a serious digital print is not a threat to the Offset printing, but its supplement. An ever growing need for a fast delivery of short run print requires a development in technology and a different approach in searching for the right printing partner. There is still some doubt, though…

IT IS NOT AS GOOD AS OFFSET

This was absolutely true until the innovative Indigo technology and HP Indigo appeared, which has been setting newprinting standards nowadays. Therefore, we can claim with an absolute certainty (and responsibility)that Indigo has not only reached the Offset standards, but it has managed to surpass them, as well. Indigo print is more detailed, it shows colours more specifically, and the black and white reproductions are much clearer.

Not a single digital print can reproduce PANTONE colours

Luckily, it’s not true… We provide all our clients requiring a PANTONE colour scale prints with a range of 6 colours, and we extend that range outside the CMYK process. By adding Orange and Violet shades we obtain a 97 % faithful PANTONE colour that meets all the wishes and requests of our clients. HP indigo technology we use is the only Pantone certified technology for digital print. One can use it when ordering a short-run printing.

EVERY DIGITAL PRINT IS THE SAME

Every type of digital printing technology can implement personalization and short-run printing up to a certain degree. However, only HP Indigo can do this making no concessions whatsoever, as it surpasses the regular digital printing in quality and offers a possibility of complete personalization with regard to text, colour, image, background etc.

DIGITAL PRINT ING REQUIRES A SPECIAL AND EXPENSIVE PRINTING PAPER

Nothing could be further form the truth. We utilize all the different types of paper used in offset printing on a daily basis.

The truth is the opposite – there are many types of material that offset printing cannot print, but HP Indigo can.

DIGITAL PRINTING IS EXPENSIVE

Once again, the answer is negative. Digital offset printing is convenient because it enables the printing of a specific number of copies. The warehouses of companies all over Croatia are full of books and booklets printed using the standard offset printing technology in large editions, up to several hundred larger than the ones needed. Furthermore, the personalization enabled by HP Indigo provides a far bigger return on investement – i.e., the response to the persoalized campaign that many international companies have carried out for their brands with the help of HP Indigo, present remarkable figures.